John J. Wallace, Co-Founder and Principal of Wallace & Steichen, Inc., a real estate consulting, brokerage, appraisal and economics firm, has worked on hundreds of assignments and evaluated thousands of properties during his 30+ years in the real estate industry. A specialist in real estate, his extensive experience in planning, acquisition, management, brokerage, economics, appraisal and development has resulted in a thorough understanding of most facets of the real estate industry, including special expertise in retail economics. Mr. Wallace also assists in litigation support and as an expert witness.
Prior to co-founding Wallace & Steichen, Inc., Mr. Wallace’s experience included a broad range of senior real estate positions. These included President and Manager of a multi-office commercial brokerage company; Administrative Manager of a commercial property management company; Associate in an international real estate consulting firm; and the position of Senior Real Estate Economist with SRI International (formerly Stanford Research Institute).
EDUCATION:
M.B.A., San Francisco State University (1975)
Concentration Finance; Real Estate and Finance Thesis
B.A., San Francisco State College (1971)
Real Estate Classes, University of California, Berkeley
Continuing Education, Appraisal Institute
LICENSES & PROFESSIONAL AFFILIATIONS:
CA Certified General Appraiser #AG007447 (appraiser since 1972)
CA Licensed Real Estate Broker #808099 (broker since 1975)
American Society of Real Estate Counselors (since 1988) (CRE)
Appraisal Institute (AI)
Congress for the New Urbanism (CNU)
Forensic Expert Witness Association (FEWA)
International Council of Shopping Centers (ICSC)
National Association of Realtors (NAR)
Fellow of the Royal Institute of Chartered Surveyors (FRICS)
Urban Ecology
Urban Land Institute (ULI)
PUBLICATIONS/PRESENTATIONS:
“Retail: What Creates Value?” Presentation at the Northern California Appraisal Institute Annual Conference, San Francisco, October, 2005
“Valuation and Appraisals Issues for Commercial Lending in California” Instructor for Lorman Education Seminar, Oakland, CA, June, 2005.
“How Much is it Worth – The Many Types of Real Estate Value” Presentation to the Northern California Chapter of CCIM (Certified
Commercial Investment Member) May, 2005
“Should El Camino be more Urban, European?” Palo Alto Weekly, March 9, 2005.
"How Retailers Satisfy the Needs of Today’s Consumer", Presentation at 2003 ICSC University of Shopping Centers, San Francisco, CA), January 2003.
"Bringing Community Back to the City: Transforming Obsolete Malls in Urban America", Keynote Presentation at Urban Land Institute Mayors’ Forum, Salt Lake City, UT, September 2002.
"Understanding Retail Real Estate", Presentation at Northern California Chapter of the Appraisal Institute Annual Fall Conference, October 2000.
Shifting face of San Francisco’s neighborhoods, San Francisco Examiner/Chronicle, Sunday, September 19, 1999.
Returning vibrancy to downtown, (with Michael Berube), San Mateo County Times, Sept. 7, 1999.
Downtown’s big mistake, San Jose Mercury News, January 15, 1999.
Successfully Locating a Business -- A New Look at a Retailer’s Biggest Challenge, special feature in California Centers, Number 32, January, 1999.
Retailers should watch the company they keep, San Jose and Silicon Valley Business Journal, November 23-29, 1998.
How a Garbage Dump Became a Post Office, Real Estate Issues: Environmental Conditions in Real Estate (publ. by American Society of Real Estate Counselors), Vol. 16, No. 2, Fall/Winter 1991.
Forecasting the rate of return on a real estate investment in an inflationary economy, MBAThesis, San Francisco State University, May, 1975.
555 Bryant Street, #556
Palo Alto, CA 94301
Ph: (650)328-0447
Fax: (650) 473-9721
Email: john@wallacesteichen.com
PROFESSIONAL EXPERIENCE:
1981 to present:
Principal, Co-Founder and Senior Consultant, Wallace & Steichen, Inc., Palo Alto, CA.
1983-86:
President, Database Software Corp. (Geographic Information Systems (G.I.S.) mapping software company specializing in 


real estate, demographics and retail industries), Palo Alto, CA.
1977-80: Managing Broker and Executive Vice President, Corinthian Real Estate Corporation (a California real estate brokerage 

firm), Emeryville, CA.
1976-77: Senior Real Estate Economist, SRI International (formerly Stanford Research Institute), Menlo Park, CA.
1975-76: Administration Manager, Commercial Industrial Division, Johnstown Properties (a property management company), 

Oakland, CA.
1972-75: Associate and Senior Analyst, Larry Smith & Company, Inc. (an international real estate consulting firm), San Francisco, CA.
Also:
General Partner, three private real estate partnerships.
Click Here For a Printable version of John J. Wallace's
Selected Client List:
Bank of America
Berliner Cohen
Buttner Properties
California State Lands Commission
California State University - Sacramento, CA
Catellus Development Corporation
Chevron Land & Development Co.
City of Aspen, Colorado
City of Palo Alto, California
David D. Bohannon Organization
Factory Stores
Farella, Braun & Martel
Federal Realty Investment Trust
Grosvenor International California Ltd.
Hannig Law Firm, LLP
InterCAL Real Estate Corporation
Jacson & Harrigan
Kay, Scholer, Fierman, Hays & Handler
Landsing Corporation
McCutchen, Doyle, Brown & Enersen
McDonald's Corporation
Merrill Lynch Hubbard, Inc
Metropolitan Life Insurance Company
Moana Corporation
Morgenstein & Jubelirer LLP
Pan Pacific Development
Parsons
Pillsbury, Madison & Sutro
Pollo Rey Restaurant
Prudential Insurance Co. of America
River Park Properties
Sheppard Mullin, Richter & Hampton
South Coast Plaza
Stanford Shopping Center
Steel, Simans & Fornaciari
Titchell, Maltzman et. al.
Town of Vail, Colorado
United States Postal Service
U.S. General Services Administration
Vogl & Meredith
Wagstaffe & Jellins
Wm. Wrigley Jr. Company
Wool, Richardson & Graff